Office 311 Edinburgh House , 170 Kennington Lane, London, Greater London, SE11 5DP
Produce: Three dangerously refreshing Craft lagers cut with fruit. Juicy Peach, Zingy Grapefruit and Subtly Sweet Elderflower.
We brew dangerously refreshing craft lager cut with fruit. Jubel packs the refreshment of a fruit cider and sessionability of a crisp lager, and is vegan, gluten-free, and a sociable 4% ABV for easy-access.
We might be the new beer on the block but all three of our brews have already scooped up UK Country Winner in the World Beer Awards.Beers: Peach, Elderflower, Grapefruit.
Story: On a ski trip to the French Alps, we made two discoveries at La Folie Douce, a raucous après-ski bar. The first was a song used to close out the afternoon of après antics. The song was called Jubel, and the name translates to “a feeling of extreme joy”.
The second discovery was a beer tradition called demi-pêche; a pint of lager with a peach top.Demi-pêche had a cult-like popularity; delivering the juicy refreshment of a fruit cider, with the dry finish and sessionability of a crisp lager. It swiftly became the beer we wanted to drink but it didn’t exist back home.
It took two years to develop Jubel, with the help of the UK’s twice-awarded Brewer of the Year, and after selling out of a batch at a music festival, we escaped our corporate careers to pioneer a new style of beer.